You aren’t going to be able to drastically raise your sales copy’s conversion rate in just one night–it takes some time to really do the work. The key to your sales copy success is your ability to be able to make the right changes in the right places in your sales copy. In this article we will show you how to make the changes that will give you the best returns.
Lower Risk and Higher Trust: With more and more scams and fraudulent offers turning up on the Internet each day people are become more cautious than they’ve ever been about taking action. You need to address this problem directly if you want your copy to convert better. It is important that the copy you’ve composed helps to get the reader to trust in you and your offer.
You can help yourself here by focusing your attention on longevity. Why is longevity important? Are there any well respected people in your market that have purchased your product before? Your aim here is to include a good number of authentic case studies and testimonials into your copy, both from your regular customers and as well as the other experts within your field. Make it easy for your prospect to know and understand that your product has a good history behind it.
Use Simple Language: One of the key factors in helping you boost your copy’s performance is to speak to your prospects in a ‘conversational tone’; this gets you to increase your conversion rate to a great extent. Don’t ever forget that actual people are reading your sales copy and they want to read something from a real person as well. You won’t get anywhere if you try too hard to sound professional or corporate. Don’t worry about your competitors here, be as authentic as you can. Try to find a voice of our own and you will have far more people responding to your offers. Your conversion rate does not grow with the use of corporate jargon, it falls. Every single point that you mention in your copy will be taken seriously by your prospect, which is why you need to simplify your language as much as you can. As an example, let’s say that you are putting together an article about the driver cpc courses niche. You need to include the relevant keywords in the sales copy such as driver cpc or driver cpc training courses, but you also need to make the text compelling and incite the reader to click through to your site from the article to read more.
Lead Them to Your Important Call to Action: So–after you’ve managed to get your prospective buyers to read your headlines and all of the copy after them–what do you do next? Until you convince your prospect to take action, you are still working. If you want to make money or get a new lead, you need to ask them to do what you want them to do in a thing called the “call to action.” When you reach the end of the copy (it’s good to include it in the middle too), you need to come out and actually ask the reader to do something: buy something, share information, etc. So if your copy doesn’t already have an effective call to action, you need to make one. There you have it! Methods and hints that will help you get better results from your sales copy; so go ahead and put these hints to use!
- The second most important part of your web copy (marketing.yell.com)